When you have a brand, company, or project and you decide to create a website, it's because you've already gone through many moments of reflection where you realize that you need to present yourself in the digital world, reach your customers through the internet, and boost your sales with the current tools demanded by the market.
We have several tips to make this journey a success (you can visit our YouTube channel and more blog entries to learn much more). Over these years of experience, we have encountered the surprise that many of our clients stall their process because they don't understand the importance of the first step when creating a website. What is that first big step?
Write the texts you want to put on your website.
You may not understand the reason for this; it happens to us every day with our clients, but trust our advice: when hiring the creation of a website, start with the task of writing the texts you want to display on each part of your page.
- Visit your competitors' websites.
- Visit the websites of your reference brands.
- Dedicate a day to write everything you want people to know about your brand.
- Hire this service if you have no idea how to do it.
Take advantage of this information to advance in the texts you want to include on your website. Define the titles, the length of the paragraphs, the number of descriptions for a photo, or even how to make a call to action (click here, write to us now, etc.). With this input, the entire development and design team will be able to create a proposal according to your needs.
Why is it so important to think about the texts?
It's more efficient for Our People to read your texts and understand the number of services you offer, their main benefits, and thus choose an attractive design according to your information.
It's not the same to design a page for a company that has only 3 services as it is to design a website for a company that has 5 service categories with 10 options each.
Recommendations:
- Use direct language; the fewer words, the better.
- Write with the future in mind, so that regardless of the date someone reads your information, it remains functional.
- Use an online character or word counter so you can identify the ideal number of words for each section.
- Write with the final design of the website in mind. What phrase would you like to highlight? What titles can you imagine? How about a quote in the center of everything? Write and use all the options so that the design and development team have a better idea of your expectations.
Would you like to know where to start writing your web texts? Write to us at comunicacion@somosgentedigital.com and receive our free guide.