Live shopping is a form of e-commerce that combines live streaming with the sale of products or services. It is a growing trend that is revolutionizing the world of digital marketing.
In live shopping, a host presents products or services live through a social media platform or website. Viewers can watch and listen to the host talk about the products, and they can ask questions and provide feedback in real time.
Advantages of live shopping for businesses:
- Increased brand awareness: Live shopping allows companies to reach a wider audience and build brand awareness.
- Lead generation: Live shopping can help companies generate qualified leads, as viewers can ask questions and provide feedback in real-time.
- Boosting sales: Live shopping can help companies boost sales, as viewers can purchase products or services in real-time.
Popularity of live shopping
Live shopping first gained popularity in China in 2016. Since then, it has spread to other countries around the world.
In 2022, the global market value of live shopping was estimated at $49.8 billion. China leads the world in live shopping, with a market value of $1.2 trillion. Other countries with rapidly growing live shopping markets include South Korea, Japan, India, and Thailand.
Main countries where live shopping is used:
According to a report by consulting firm Deloitte, the main countries where live shopping is used are:
- China
- South Korea
- Japan
- India
- Thailand
- United States
- Brazil
- Mexico
- Turkey
Implementation of artificial intelligence for creating live shopping presenters:
Artificial intelligence (AI) is increasingly being used to create live shopping presenters. AI can be used to create virtual hosts who can present products or services realistically and attractively.
AI can also be used to create live shopping assistants who can answer viewers' questions and help shoppers complete their purchases.
Would you like have a Live Shopping for your company?
One of the essentials for this strategy to succeed is to have a website with the necessary responsiveness for the volume of traffic and conversions it can generate.
We hope that this trend also gains momentum in your country Colombia, and we can explore our capabilities with it.